Pax8 — Enterprise CPQ and Marketplace Platform
From UX Lead to Product Design ownership in a multi-tenant cloud marketplace ecosystem
Impact snapshot
3× increase in feature delivery velocity
Shifted collaboration from waterfall-based execution to iterative product cycles, resulting in a threefold increase in completed features and enhancements over four quarters.
Streamlined enterprise quoting operations
Redesigned key CPQ workflows to reduce operational friction while preserving enterprise-level pricing flexibility and role-based control.
Defined scalable vendor onboarding foundations
Contributed to structuring vendor integration flows and tenant relationships that support long-term marketplace ecosystem expansion.
Aligned checkout pricing with provisioning logic
Ensured front-end checkout accurately reflected backend subscription, pricing, and vendor fulfillment constraints, improving system reliability and predictability.
Elevated UX into strategic product design
Expanded the role from execution-focused UX into system-level product design, influencing architecture decisions, workflow logic, and long-term scalability.
Role evolution
Expanding from UX execution to product design strategy
Initially responsible for leading UX initiatives, the role expanded into product design ownership through process improvement and deeper involvement in product decision-making.
Shifted collaboration from a slower waterfall structure toward a more iterative and outcome-driven workflow.
This significantly improved alignment between design, product, and engineering while increasing delivery velocity.
Quoting Center (CPQ system)
Designing scalable multi-tenant pricing and sales workflows
Led UX across a complex enterprise quoting system used by resellers operating within a multi-tenant cloud marketplace.
Designed workflows supporting:
Quote creation and lifecycle management
Margin configuration and pricing adjustments
Price list management and inheritance logic
Contributor roles and commission attribution
Document management and attachment workflows
Focused on balancing enterprise flexibility with usability and operational clarity.
Vendor marketplace onboarding
Establishing foundational patterns for vendor integration and tenant hierarchy
Contributed to defining foundational UX patterns for vendor onboarding within a multi-tenant marketplace environment.
Worked on:
Vendor hierarchy and tenant relationships
Admin vs reseller capability separation
Integration flow structure for vendor activation
Scalable onboarding flows supporting future marketplace expansion
Helped shape a system architecture that supports long-term vendor ecosystem growth.
Provisioning and checkout pricing orchestration
Aligning pricing logic with downstream fulfillment systems
Collaborated on structuring provisioning workflows connected to checkout pricing and subscription logic.
Aligned:
Pricing models and subscription rules
Vendor-specific provisioning constraints
Order lifecycle states
Checkout experience with backend fulfillment systems
Ensured that front-end checkout accurately reflected technical provisioning dependencies and pricing behavior.
Process transformation
Increasing delivery velocity through structured design collaboration
Redefined collaboration patterns across design and engineering by introducing clearer discovery stages, validation cycles, and structured UX documentation.
The shift toward iterative delivery resulted in a significant increase in completed features and enhancements over successive quarters.
Design evolved from a task-based function into a strategic product partner influencing system architecture and long-term scalability decisions.